This is a good question, but firstly let me explain when we should use a Landing page.Example 1: When you are on Instagram, the bio link is placed to a related website or directory, providing viewers with more complete information and related content.Example 2: Or when you see different advertisements online, you may click on a link for redirecting to a related web page for sign up or inquire.These two examples are common uses of landing pages, and let’s proceed to how to create a simple landing page.
If you already have a website, it is much easier to create a event page within the existing website and then add links for different situations. However, if you own a large-scale website with different content categories or if you are managing multiple platforms simultaneously (YouTube, LinkedIn, Instagram, etc.) with many different links, what should you do?Of course, you can still start with your existing website, but it is not the ideal choice.
Linktree is a tool that allows you to create a landing page with different buttons and templates. The free version includes basic analysis, but it's not the most comprehensive. The free version is sufficeint if you just want to classify your content or add buttons for different prupose (such as registration links, online store links, YouTube channels link, etc.) to your page. And most importantly, if you are going to offer time-limited promotions or discounts, you can add link for viewers to access your brand’s information at a glance.Of course, the paid version offer more features, and you can even add Google Analytics to the links to get a more comprehensive understanding of the landing page's effectiveness. You can also collect email and phone information for marketing purposes, charge fees, and arrange key content at the top of the landing page.
There are different landing page platforms you can choose from, but their functions are largely similar, so I won't go into detail one by one. Just keep in mind that landing page is important in the online world that you can’t afford to overlook them.